Instagram Marketing: Instagram Success in 2022 | Tech Mahesh
This Instagram Marketing Guide covers everything from setting up your business account to growing your followers and running your first ads.
Instagram Marketing: Instagram Success in 2022 | Tech Mahesh
Instagram marketing is a type of social media marketing. Instagram marketing involves promoting a brand on Instagram. Instagram social media platform help brands connect with in enormous audience and increase brand awareness and boost sale
Today, we will know about Instagram marketing. I will give you to Powerful tips with example for instagram marketing and ultimate guide
Generally Instagram marketing is a type of social media marketing we will also know about how to market on Instagram switching with business profile binu marketing tools of AG account
Main thing is that profile picture is one of the most important part of your Instagram profile and the best way to showcase your branding on Instagram
Let's Get Started..
How To make an Instagram marketing strategy for any business
Instagram is the most access network. The people's 1st social media choose. are you know 1 billion and more active user in a month. most of them publishing daily 500 million plus Instagram stories.
Should you business also be on Instagram platform? Yes or no. I think your answer will be yes. There are few reasons for your answer "yes"
- one million plus active users
- 500 million plus Instagram story.
- 145 plus million users in the US on Instagram.
- Mostly Users browse Instagram average 50 Minute in a single day.
- 70% of US businesses use Instagram for promoting marketing.
- 52% Instagram users are between the age of 18 to 45.
Now you know that "why you answer yes" Let's promoting our products on Instagram and earn money from Instagram marketing.
New data of Instagram in 2022
90% Instagram users follow at least one business. Everyone know that Instagram is a Global platform. As a business owner you can show your product as content and inspired audience.
55% Instagram active users visit site daily and spend atleast 7 hours per week browsing content and interacting with friends and brands.
Instagram mostly help to grow brands awareness and introduce new products. In a month 130 millions user engage with shopping content. Also allowed to promote any brands and product in a your friend circle by authentic way.
- Why market on Instagram?
- Build your Instagram marketing strategy?
- How to create an Instagram business account
- Type of Instagram post
- Instagram hacks and best practices
- Instagram Analytics
Why market on Instagram?
Instagram's primary advantage is visual nature. If you want to start your own business you can get idea for the design of the product and show your product on Instagram. You can presents your business on Instagram by video, image, graphics and more other ways. Your marketing strategy will ultimately determine what type of content to publish and how to to post it.
How well it works for everyone as business. I will give your focused on your goal and quarterly important your audience.
- Set your goal for Instagram
- Determine your Instagram target audience
- Conduct a competitive analysis
- Configure and editorial calendar
- Build a consultancy brand on Instagram
- Grow your Instagram follower
Many businesses feel pressure to be present on every social media platform and they forgot about status don't make this mistake.
Instagram is a very different from other popular social site it's required best marketing strategy.
1. Set your goals for Instagram
Before you start posting on Instagram ask yourself why are you on Instagram?
You are on Instagram to simply build trans awareness by posting motivational quotes and fun visuals.
share user generated content Instagram so that follower can see real people using your products or service.
2. Determine your Instagram target audience
Determine the audience you want to reach before you begin marketing on Instagram if you have other marketing strategies in place from those to keep your effort Consultants. Don't forgot to consider factors like age location gender income interest motivations and main points.
Don't know where to start want to tell people event and interest as take related to your business if you are using and engaging with their size take in take out their profile you can also take a look at your competitors followers Instagram makes it easy to define your audience.
3. Conduct a competitive analysis
After you determine your Instagram audience to a competitive analysis to save vote others marketers in in your field after posting
If you only know to competitors start by renewing their Instagram profile if not search for terms related to your business and industry to find similar account.
Conduct I quick Audit related account to see both post are getting the highest engagement Fort popular has that they are using their options are how obtain the post and how to play the growing this information can serve as a benchmark as you start growing your own account
While auditing your competitors content take note of any opportunities they might based adding unique content into the mix will help your business to start out from the rest.
4. Configure and editorial calendar
Creating an editorial calendar can help you save time and manage your Instagram pressure. Fill in your calendar with some Instagram post type and plan your captions hashtags, posting times in advance.
Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. with an editorial calendar.
5. Build a constant brand on Instagram
Random content confuse your audience and kin cases you to lose followers maintain a consistent brand aesthetic on your Instagram account .
Determine what they look like thinking about your products for sleep what are your plans value how would your customer and employee define your front are you bold playful pretty or adventures?
6. Grow your Instagram follower
Growing your following take serious time or energy.
You must focus on to build a follower the right way
- Make sure your username is recognizable and searchable.
- If you can't find you there can't follow you fill out your Bio it's the last thing someone says before they make the decision to follow you so be sure to include about your details.
- Once your profile is optimized start posting. It's a good idea to populated your field within 10 to 15 high quality posts
- Before you really start engaging people
- Start following accounts that interest you and relate to your business. Think of Instagram like a community and look for other businesses in your area or influences who may enjoy your product or services. As you follow accounts Instagram will suggest related ones that you can follow.
- After you follow and account interact with their content this is the most natural way to draw attention to your own Instagram account without being spam.
- When you follow or interact with an account the account owner will get a notification this could prompt them to check out your account and at following you always appreciate your follower by responding to their comment and engaging with their content
- Encourage others to share your content invite branch ambassador to share your content or calibrate with similar content account .
Promote your business on Instagram
Once you establish and dedicated follower base conversion with follower into paying customer.
- Promotions- deals discounts and other offerings are a great way to drive first time sales with your Instagram audience. Be sure to include what your followers need to do to receive the offer and mention and deadline to create a scenes of urgency.
- Contents - what better way to make someone a customer then by letting them try your product run contest the required for someone to follow your account it or Post with a hashtag to enter
- Charity - 81% of millennials expect components to make a public meant to Charity doing so can build apental for your plants and helped turn followers into customers
- Treasure- Instagram is a great platform to show your audience lIC plan of new products before they are available while you don't want to Spain your followers feed with only product photo a few images can build experimented
- Live launchers- consider showcasing a new product or service using Instagram live then drive users to purchase by including a purchase link in your Bio
Lastly be sure to promote your Instagram on other channels include an Instagram social share button on your website and share your Instagram on their other social platform. Someone the fastest way to gain more followers is to simply as for them.
How to create an Instagram business account
important note that Instagram is indented in a moment content
To stay relevant amount your audience you will need to invest the resources required to post regularly.
The best way to keep your follower engaged is to keep your Instagram profile up to date we will try in to how to build and maintain a successful Instagram story.
If you don't have it already download the Instagram from App Store or Google Play Store. you can view and upload content on Instagram website.
Step 1- open the Instagram app and click sign up with phone or email.
When you open the Instagram App. you will have to choice for creating in Instagram account for your business- login with Facebook or sign up with phone or email. Be sure to sign up with a business email so you Instagram profile is sent link to your personal Facebook account
Step 2 Enter your account details -Under full name enter your actual business name so your profile is recognisable to visitors.
This name is words displaying on your profile.
Step 3- Pick a username
The username is a name unique to your profile and allow other account to engage with your brands. Pick a username that is recognizable and easy to find if your business name is taken try to keep the first part of your business name in your username. You can update your user name letter in your account settings should don't worry if you want to change it in the future
Optimizing your Instagram account
After you were set up the basis of your Instagram account it is time to optimise it follow their step to create a profile people will want to see on their News Feed everyday
Step 4- choose a profile picture- your profile picture is your first impression on you visitors for this reason keep your image consultant with your branding and visual makers
Using your logo or another familiar image Instagram profile picture automatically cropped into a circle so live room around the corners of your image
Step 5 next up your Instagram bio Instagram- Instagram bio have 150 character maximum so you are goal here is a direct consensus summary of who you are and why people should follow you tell your audience about your business using a hint of personality in Instagram bio.
you can encourage users to take a specific actions such as using a certain has take your visitors to your website your Bio is the only place where you can feature a clickable URL and drive traffic to an external site
if you decide to add a link be sure to use a link sorter like biy.ly or Goo.gl to keep your profile from looking clustered track the urls also help you better understood the amount of traffic Instagram is driving to your website
Premium tips: For future edits click on the edit profile button on your profile to change your photo name username by and URL
Managing your Instagram setting
Let's review your account setting in this section you will be able to update contact information privacy setting and more information
Step 6- adjust your setting
select three spectral line in the upper right hand corner of your profile then click on setting at the bottom of the window.
you will be able to do things like changes your password see post your liked enable notification and much more here are few things you should check out right way
Manage your story setting- where are you can manage who can see and reply to your Instagram story. We recommend that along to all your follower to see and replied to your story to increase not engagement from your setting click privacy story to access your story control
Switch to a professional account- this allowed to you identify your profile as a business profile Instagram. this feature makes it easy for use and connect you with in-depth allow to promote your content your business might have a Facebook business page to switch to an Instagram business profile from your setting click account with to professional account to access this features
business or creator account to use this setting login to Facebook and allow Instagram to manage your pages select a Facebook page to connect to your Instagram profile
Instagram will automatically import relevant information from your Facebook page for you to edit you now have an Instagram business profile don't forgot to use the features that comes with this type of account like profile Insight
Private account- you can change your profile from public to private Instagram will automatically send your profile to public we don't recommend changing it as a business you will want users to see your post and follow your business
Comments- this setting allows to you hide comment with certain keywords or phrases to do this you must enter the specific keyword and phrases into your Instagram setting and turn on the feature receiving comment is existing and encouraging by the setting comment main go against brand values or refund your audience.
Adding additional Instagram account
Adding Additional Instagram Accounts — Add up to five accounts and switch between them without logging in and out. This feature also allows you to have multiple people logged into an account at one time. To add an account, click Add Account at the bottom of your settings. Enter the username and password of the account you’d like to add. To switch between accounts, go to your profile and tap your username at the top of the screen. Choose the account you’d like to switch to.
Types of Instagram Posts
When you created and optimise your Instagram account now start uploading awesome content you can include photos videos and story in your Instagram content
Now we are explain about Instagram photos videos and stories
Mostly user post many images on Instagram as a post
Instagram users are looking for a genuine post from brands try to capture your company culture with lifestyle shoots and behind-the-scenes look
Reposts From Employees
Great content can be right in front of you on your employees Instagram reposting photos from your employee is an easy way to culture authentic content and humanize your business not only will your audience engage with your brand but they will also start to Bond with your employee
How to do you are more Max something and educational post we can publish photo or videos usually presents instructions in the way that quick and easy to follow
Influencer post use the Fame of a celebrity Orwell on public finger to promote your brand this post often include a visual of the influencer using for interacting with your product so influencer post is gaining attention of another audience
Motivational post combines a simple visual with an over light quotes for uplifting text this post increase your audience and amplify your brand value while effective try to post days in Spring Le to avoid looks cheesy.
Similar to employee repost user-generated content current content from your fan and followers you are take to post and post with your brand has take are a great source user-generated
Trending holiday posts
Trending holiday post is a great way to post humorous content that relates to light-hearted event
Capturing and Editing Instagram Photos
Let's remove some ways to make sure your content is successful while the great engaged it also means that you can't hide your content do you very best to use high resolution image on Instagram feed
Square images should be 1080 x 1080px. Landscape images should be 1080 x 566px, and profile images should be 1350 x 1080px. Regardless of what size you upload, every image will be shown as a square in your profile feed.
How to Take a Great Photo With Your Smartphone
You can take I catching photos love using a told you already have in your hands
1. Follow the rule of thirds.
To instantly improve your photo composition turn on your camera gridline M2 place your subject at the intersection of the one set of vertical and horizontal line
Placing your subject of centre create a slight in balance that get your eyes to turn on your great line go to setting click on photos and camera and switch grid on
2. Focus on a single subject.
If you want to improve your photo quality you must enable camera grid lines place your subject intersection of one said a vertical and horizontal line vinu the technique As a rule of thirds
Placing your subject of centre creates a slight imbalance that catches your eye to turn on your grid line go to your setting click photos and camera now click on camera and switch Grid enable
3. Take advantage of negative space.
Negative space is the empty space around your subject when you leaving negative space around your subject or thing it's a process attention to the desired focus of your image and prevent it from Looking crowd
4. Look for interesting perspectives.
People used to seeing the world from my level if you want to create interesting or fresh photos you must use shorts from different effective mod
5. Leverage symmetry and patterns.
Human eye is naturally drawn to symmetric share and object sometime it's back to break the rule of thirds and Centre the same in your friend leading line are another mode specific form of symmetry that pulls the I into the photo peoples are also draw two patterns of patterns could be man made such as a tiled Floor or natural such as petals on a flower for wins on award to make things really interesting break up the pattern with your subject
6. Use natural light.
Standard overhead lighting create horse is shared or and highlight that create unwanted dark and light areas in your photos to prevent this from happening use soft natural light whenever possible try taking photos next to a window and for outdoor shoots the half hour set and after sunrise of 10 offers the most striking lighting as the sun is low on the Horizon
How to Add Filters and Edit Photos
Ever wonder why some photos just look so good it say probability dependent on editing editing photo only takes a few minutes and can message will impact the quality time to Instagram built-in tool editing photos in very simple
You can follow some simple step to make a photo homemade lunch beautiful
Start with a grid photo no amount of Editing can fix photos if they have poor composition on lighting
Step 1: Upload your photo and choose a filter.
When you upload your edited photo to Instagram excel automatically crop your photo into a square to change it back to the original with press the icon with the to outward facing arrows at the strange you can add additional Instagram filter but don't go to crazy at Instagram filter has its own personality
Step 2: Next, try adjusting your photo lux.
Balances the Explorer provides much-needed brightness to photo Lux make in make your image more vibrant on bring out details to do this press the the world icon at the top of screen and adjustable level according yuva comfortability
Step 3: Make any final tweaks using Instagram’s editing tools.
Press and it to adjust your photos alignment brightness contrast and more pictures now click on next button and you can publish your post
You can upload video on Instagram maximum length at least 1 minute
Instagram videos default to playing without sound because of this making sure at least a few s your video don't need to sound to be understood you can use your captions to promote your to turn on the sound
Open your Instagram a and type the camera icon in the top left hand corner of the home screen this is the in App camera you can also access this by slipping right on the screen
Notice the sitting on the bottom the normal setting to which the Camera default still photos you will see that the first sitting to the right is grooming which type 3 s looking video that play forward and backward
Prove range allow you to put a square play spin on traditional video created using a boost of photos and stitching them together for a short repeater video
It's create smooth time lapse videos with built in to create your account hyper place videos
This is a viral section as Tik Tok latest feature of Instagram every user capture 15 to 30 second video and which dance challenges and information video and publish
Step 1 open the reels feature
Take the plus icon at the top of the home screen now tape reads at the bottom right of the screen
Step 2: Adjust your settings.
There are 5 customizable setting you can configure before recording your reels
Select the timing 15 to 30 seconds reels
Select a best music from your favourite Artist you must use search bar
You can use this feature and create slow motion video and speed up video
You can apply any effect and filter to your reels while you're recording
If you wanted self record you can set a timer you can set a countdown between 3 to 10 second to start a Instagram Reels
Step 3: Record your Reel.
Now you can record one first video real you need to tape this button and recording started if you want to stop recording again take this button you can check progress bar to recording timing
Step 4. Finalize the Reel.
Take the right arrow on the right side of of the recording button icon click on your reels
Step 5: Share your Reel.
Create a caption for your rails and decide where to share it The Sharing option include se to reels and share to feed
Share to Reels.
If you select share to Reels
Your results will appear publicly on the dedicated Reels page.
Share to Stories.
Hare you can share your real directly to your story and your close friend for individual people you follow
Instagram storage allow user to post at a higher frequency without our posting and cropping up their main feed
Stories usually features less polished more organic image and videos like Snapchat stories your Instagram stories this appears after 24 hours
Stories are all about authentically while your Instagram feed should features polished photos stories can be a little more experimental use the feature to give a behind the same look brand aur showcase your company culture.
How to Post to Your Instagram Story
Instagram offers 3 option for posting to your story you can take the camera in the upper left corner tape your Story above your feet on child swipe right to access the camera for your story
Camera will be defaulter normal but let's review The Other camera setting that we didn't cover yet
Type- create a text post
Music- there's a music clip of your choice to an image or video
Live- captures and publishers live content to your Instagram for your followers to forth
Superzoom- animated room tour video
Focus- focus on a subject and blur the background
Hands free- this allow you to capture a video without having to hold the record button
Step 1: Upload your photo and add a filter.
Stories make it easy to add personality to your content swipe to the left or right to access the filter select the pen I can't choose a colour and Doodle
Step 2: Press the Aa icon to add text with your keyboard.
The smile icon allows you to add a location music Paul and more feature.
Instagram one so allow you to take another account in your story which is a great way to connect with other businesses and your followers
To take someone type the the the symbol followed by the user name you would like to mention
This makes the cable so that users can visit the taking profile you will receive a notification if you have been mentioned in someone's story
Step 3: Publish your story.
When you are ready to publish press the your story I can save it to your camera roll to public letter you can also send to to add to your story as well as send directly to other user stories appear at the top of the Instagram feed and thought your profile picture to see who viewed your content swipe up when viewing your story
Instagram stories are very similar to Snapchat snapchat has facial recognition and lenses but instagrams active users best combined with its search capabilities provide a great opportunity for businesses to be discovered so if you are wondering if you were business should use stories the answer is yes
How to Add Instagram Story Highlights
Instagram story highlight on Instagram stories that have been preserved their 24 hours hosted to n g profile you can find them in a small circle under Instagram BIOS story highlight are the fantastic way to showcase your best story and post them semi permanently to your account for your followers to see they are also useful way to showcase product services promotions and more as your highlights can include links to external site
Instagram story highlight can also serve as a menu of sought many Instagram businesses use story highlight to post their businesses over current promotions or sales team member or shop location information behind-the-scenes video because story highlight are located at the top of an Instagram profile they are almost an extension of your Bio Instagram also allow you to add a highlight covers two isolated your story highlight and keep your profile on brand
There are multiple where to add Instagram story highlights it's important to note however that you can't add image on Window directly to your story highlight your story highlights need to be reasonably posted for Instagram story before you can pin it to a highlight
Once we to create and or post to story highlight is with a current Instagram story
Add an Instagram highlight from story
Step 1: Open your current Instagram Story and click the heart icon labeled Highlight.
At this point Instagram will ask you to which island you would like to pin the story to aur it will ask you to create a highlight
Step 2: Edit the Highlight.
Once you add the Story to an existing Highlight (or use it to create a new one), you'll see the Highlight show up on your Instagram profile, below your Instagram bio. Once posted, Story Highlights can be edited to change the cover image, pick a new name, remove posts, or even add new ones from your Story Archive (which we'll talk about next). To edit a Highlight, click the three dots at the bottom of a Story Highlight and tap Edit Highlight.
Add an Instagram Highlight from Archive
Create or add to Story Highlights from your Archive, which is where your Instagram Stories are saved after their 24-hour limit expires.
Step 1: Access the archive.
For go to Archive tap on three lines in the top right corner of your profile and clicking Archive. Your Archive also includes posts that you've removed from your Instagram profile; to toggle between Posts and Stories, tap Archive in the top bar for the drop-down menu.
Step 2: Add the highlight.
you can choose old Instagram Stories to add to Story Highlights From your Archive. Open an archived Story, click Highlight at the bottom menu, and choose which Highlight to add it to.
Highlights is important for engage your audience by making temporary content permanent on your profile. Story Highlights are also close to your Instagram bio, making them noticeable parts of your Instagram profile.
Instagram has a live video option that allows you to share content real-time. To start a live video stream, open the Instagram camera, swipe to the Live setting, and click the button to Start Live Video.
Once you start the live video, any followers currently on the app will receive a notification that you’re live. Live viewers can also comment on the live video using the built-in chat feature.
Instagram TV, or IGTV, is Instagram’s newest video offering. Available to watch through the Instagram app or the standalone IGTV app, users can view long-form, vertical video from Instagram creators. Think: Cooking videos, interviews with celebrities, product reviews, and tutorials.
What's the difference between Instagram Live and IGTV?
IGTV is uploaded footage, which gives users the opportunity to edit and fine-tune their video. Instagram Live is filmed and uploaded live.
To begin posting, download the IGTV app, create a channel, and upload a video between 15 seconds and 10 minutes in length. Verified accounts can run videos up to an hour long. At this time, IGTV videos can only be viewed on mobile devices using the Instagram.
How to Write Instagram Captions
One picture may be worth a thousand words, but there’s something to be said about the context words bring.
Writing remarkable captions can be tough, and that’s why we’ve come up with some tips to relieve some of that pressure.
1. Don’t rush the process.
Write several drafts and ask your friends or co-workers for their opinion. Yes, your content should be timely, but it should also be engaging. Instagram recently changed its algorithm to organize each user’s feed to show what they’ll likely find engaging. The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers.
2. Consider the caption length.
Your captions can be up to 2,200 characters. (For comparison, Twitter allows 140.) Regardless of length, users can only see the first 3 to 4 lines of each caption. They have to click More… to see the rest. Because of this, place the most important content at the beginning of the caption so it’s always visible.
That being said, don’t shy away from long captions. In fact, Instagram can be a great storytelling medium.
3. Engage, engage, and engage some more.
Always include a call-to-action in your caption. Encourage your audience to like, comment on, and share your photo.
You can also use your caption to direct people to your bio link, where they can check out a new product or blog post. Just remember to change the link so it corresponds with your most recent post.
Include a geotag. Adding a geotag gives users another way to find your content, which can lead to higher engagement.
4. Find your Instagram voice.
On Instagram, posts with a light-hearted, authentic tone tend to perform the best. Experiment with emojis and other fun tools to give your brand a distinct feel. Don’t expect to get it right the first time — it can take a while to develop your brand’s voice.
If you’re ever in doubt about what to write, keep it short. There’s little correlation between caption length and engagement, but short captions allow your visuals do the talking.
How to Use Hashtags on Instagram
Hashtags have taken over the internet. Hashtags refer to keywords or keyword phrases that are spelled without spaces and prefaced with a pound (#) sign. They are generally used to reference events, conferences, pop culture, entertainment, or reoccurring themes and are a great way to make your content more visible.
Using Hashtags on Instagram
Instagram feeds are always changing, which makes sense considering that 95 million photos are shared everyday. With that much content, it can be difficult for your account to get noticed.
Top, which displays the top Instagram accounts, hashtags, and locations that include your keyword.
Accounts, which shows you the top Instagram accounts that include your keyword
Tags, which suggests popular hashtags that include your keyword and how many other Instagram posts have been shared with that hashtag
Places, which displays nearby locations that include your keyword
Simply create hashtags using characters, numbers, or emojis; you can add up to thirty to the caption.
Choosing an Instagram Hashtag
How do you choose which hashtags are best for each post? Our best answer is by brainstorming related keywords and researching relevant trends, which is actually easiest within Instagram itself.
Start in the Explore tab. There, you’ll find popular posts and see what hashtags were used.
If you already have a hashtag in mind, you can also use this page to find popular, related hashtags. Just type the hashtag in the search bar, and filter your results by Tags to see how many posts have used that hashtag as well as other related hashtags.
Try to blend general, trending hashtags and specific hashtags to increase your post reach and relevance.
Many businesses use their own hashtags to roll out a new product, manage an Instagram campaign, promote an event, and collect user-generated content. If you’d like to do this for your business, make sure yours isn’t being used for another purpose … and then encourage your audience to use it!
Formatting an Instagram Hashtag
Now, let’s discuss how to incorporate hashtags in your content.
First and foremost, don’t be spammy. Hashtags should be natural in your caption. Aim to use one to four hashtags to avoid overwhelming your audience and making your captions hard to read.
If your hashtags don’t naturally blend into your caption, tack them onto the end or even in the first comment. They’ll work the same no matter where they’re placed.
Instagram Hacks and Best Practices
Let’s explore a few little-known Instagram hacks to make the most of the platform. We recommend downloading the latest version of the app to follow along.
1. Post to Instagram at the best times.
Instagram users are active at all times of the day. However, there are a handful of optimal times to post on Instagram. For peak engagement, the best times to post on Instagram across industries are 1 p.m, and 5 p.m. This is for the time zone of your target audience. Many users tend to engage with more content during off-work hours on weekdays.
2. Link Instagram to your Facebook page.
One thing that makes Instagram unique is that you can share your content seamlessly across other social networks.
We don’t recommend automatically linking to your other social platforms like Twitter and Facebook; what works on Instagram won’t always yield the same results on other channels, especially as you get up and running. For this reason, tailor your content to each platform.
However, linking your Instagram to your other social accounts like Facebook does increase the number of eyes on your posts. Remember, your Facebook Page will already be linked to your Instagram if you set up an Instagram business profile.
If you do decide to do this, go to your Instagram settings and click Linked Accounts under Privacy and Security. Log into Facebook and pick the Facebook Business Page to which you’d like to link. Next, under the Share Settings menu, the Facebook logo should be blue to indicate that sharing is on.
3. See posts you’ve liked.
You can see all the posts you’ve Liked in your Instagram settings menu. (Remember, tap the three lines in the top right corner of your profile and click Settings at the bottom.) From there, click Account Posts You've Liked.
4. Reorder Instagram filters.
To maximize productivity, Instagram lets you reorder filters to position the ones you use most often at the beginning. To reorder or hide filters, open the Instagram editor. Scroll to the far right and click the Manage gear icon. Hold down the three gray lines to reorder the filters, or uncheck to hide it.
5. Hide posts you’ve been tagged in.
If someone tags you in a post, it’ll show up when you click the person icon in the menu under your Instagram bio. Your followers can see this, too.
You can hide a tagged post in two ways. One way is through each individual picture. Open a photo you want to hide and click the three dots in the top right corner. Click Photo Options, and from there you can select Remove Me From Post (remove the tag and hide altogether) or Hide from My Profile (leave tag but hide on profile).
If you don’t want to have to continually check and remove tagged posts, you can manually choose just to include the ones you do like. To do this, go to Settings Privacy Tags and turn off the Add Automatically option. Moving forward, you’ll be notified when someone tags you in a photo. When that happens, tap on the photo you were tagged in and choose Show on Profile.
From this screen, you can manually hide multiple photos and videos from your profile, too.
6. Save photos and build collections.
There’s lots of incredible content on Instagram. Maybe you’ve seen content by competitors that you want to emulate, or maybe you’ve found some user-generated content you’d like to repost. How can you save this content to access later? Well, Instagram makes it easy — through Saved content.
On your Instagram feed, you can like, comment, and message posts. You can also save them, using the ribbon icon in the right corner. When you tap it, you’ll see Save to Collection pop up along the bottom of the post. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content.
Access your Saved content through your profile. Tap the three horizontal lines in the top right-hand corner and click Saved in the list. Under All, you’ll see all your saved content in chronological order. Under Collections, you’ll find that content organized into Collections.
7. Leverage user-generated content.
Keeping up with your Instagram can be a lot of work, especially if you're managing multiple social networks at a time. As I mentioned at the beginning of this guide, in order for you to find success on Instagram you must be prepared to post content and engage regularly. If this sounds intimidating, don't fret; I've found the perfect solution for both — user-generated content.
User-generated content (UGC) is content featuring your brand or product that your customers, users, and followers post on their networks. UGC is a fantastic example of word-of-mouth marketing and helps drive brand awareness and conversions. Better yet? You can use that content for your own networks.
There are a few different ways to use UGC. Some brands share a branded hashtag and ask their customers to use it when posting about their products. The company then follows that hashtag to discover new content and asks the person permission to share their image. Other brands run specific UGC campaigns and contests to gather a lot of UGC at once and "flood" follower timelines with brand-specific content.
UGC campaigns don't have to happen on social media, either. My favorite example of UGC by the pet product brand, Chewy. We all know how much pets love boxes, and so do the folks at Chewy. They encourage customers to post pictures of their pets in Chewy boxes (seriously — it says it right there on the box!), and Chewy shares them on its social media. Not only does this provide the Chewy social media team with endless new content, but it shows potential customers real photos of real customers and their cute pets.
8. Feature guest takeovers.
Your social media manager or management team deserves a break now and then! Consider featuring guest "managers" or employee takeovers on your Instagram. This strategy allows you to mix up your content and provide your followers with a behind-the-scenes look at what it's like to work for your company. (Or, if you feature customers, what it's like to buy from your company.)
9. Make your Instagram an interactive space.
While likes and comments are important parts of Instagram engagement, there are other ways to turn your Instagram feed into a space to interact with your followers. Consider these tips:
Conduct a weekly or monthly "ask me anything" (AMA) with employees or executives where followers can leave questions in the comments.
Post a daily countdown to a product release or event (like INBOUND).
Run a contest that asks followers to comment and/or share your posts in their Instagram Stories as entry methods.
Post information about your products and ask for feedback and reviews in the comments.
These are all strategies for making your Instagram a more interactive, conversational space.
Instagram doesn't have a built-in, in-depth analytics platform like Facebook … yet.
When you switch to a Business Account, you do gain access to some limited analytics, such as follower growth, impressions, reach, and engagement. Access these by clicking on the View Insights option below your uploaded images and videos.
You can also track Instagram impressions, spend, and engagement on ad campaigns through Facebook’s Ad Manager. While helpful, these metrics are limited to individual posts and campaigns.
You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Sprout Social allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.
The individual metrics you track on Instagram will vary depending on your goals, but you should always keep an eye on engagement (likes and comments) and your number of followers over time. If you’re posting valuable content, your account will steadily gain followers and engagement.
Whether or not you have the budget for more in-depth analytics tools, track these basic metrics to make sure your account is growing and performing well.
Getting Started With Instagram Advertising
Let’s discuss Instagram advertising. Instagram advertising offers a unique opportunity for brands to engage with their audience. Since Instagram ads appear in feeds like any other post, they aren’t as obvious or disruptive as typical ads. They provide a natural way to encourage users to learn more about your business or product.
How Create an Instagram Ad
If you’ve ever set up a Facebook ad, you know the drill — setting up Instagram ads is done through Facebook’s ad platform.
To create your ad, select a current Instagram post you’d like to boost or create a new one in Facebook Ad Manager. If you haven’t run ads through Facebook before, you’ll first need to set up an account. You’ll also need to claim your Instagram Business account to link it to your Facebook page.
To claim your Instagram account, go to your Business Manager and, on the left side of the page, hover over the menu to click Instagram Accounts. Then click on Claim Instagram Account. Add your account information and click Next.
Pick an objective and name your campaign. While Facebook offers many different choices, only a few include Instagram advertising as an option. To ensure you’re on the right track, pick from any of the following options:
- Brand Awareness
- App Installs
- Video Views
Once you’ve selected your objective, you’ll be prompted to name your ad set.
If you select the Traffic option, you’ll be prompted to select a destination for your traffic. Facebook lets you pick between a website and an application.
Next, target your ad with demographic and psychographic factors, such as age, gender, location, language, work, financial status, behaviors, and connections. You can also load previously-used custom audiences.
Select Edit Placements under the placements options and select Instagram under the available platforms. Don’t forget this step! Otherwise, your ad will only show up on Facebook. If you only want to run your ad on Instagram, make sure that no other placements are selected.
After you select Instagram as your placement, you’ll be asked to set the budget and schedule for your ad. Set a daily spend budget or a lifetime budget for the ad and indicate start and end dates for your campaign.
If you don’t set dates or a lifetime budget, your ad will run indefinitely on the daily budget you allocate. You can find more budget and scheduling options under the Advanced Options menu, which allows you to schedule your ad to run during certain hours of the day or set your ad to generate results as quickly as possible using the “Accelerated” delivery type. This option is useful for ads focused around timely events.
Next, set up your ad content. You can boost an existing post or upload new content to run as your ad. Instagram allows you to create Single Image or Video Ads, Carousel Ads, and Story Ads.
To maximize ad delivery, Facebook recommends using images that are 1,200 x 628 for news feed ads and 1,080 x 1920 for story ads. Facebook also recommends limiting your text on the image or video thumbnail.
Once your ad creative is uploaded, place your order and start running your first Instagram ad campaign!
How much should you spend on Instagram ads?
How much you invest in Instagram advertising campaigns should be tied to your campaign goal.
If you’re trying to gather more leads, consider the cost-per-lead and how that compares to other channels and your customer lifetime value (CLV). (For example, if your CLV is $3000, then it might be worth spending $500 on a campaign. These are just arbitrary numbers, but you get the gist.)
This is different for every business and industry. It also applies to other goals like increased website clicks and sales.
No matter your goal, it’s important to monitor and optimize your Instagram ads to make the most of your budget.
Instagram Marketing Helps You Grow Better
With one billion monthly active users, there’s no denying Instagram’s power and reach. What was once a simple photo-sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity.
Instagram users value high-quality content. Create visuals that provide your audience with interesting information or showcase your brand in a new, unique way. Optimize your content by writing entertaining captions that engage.
Creating and maintaining a platform that captures your brand’s visual identity may seem intimidating, but Instagram makes it fun and easy. Follow our guide and get inspired to make the most out of your Instagram marketing strategy.